Oolong likes the Target brand’s packaging. She wrote an article about it. I do not agree. Here’s my response.
Target’s Up & Up logo on a package = The person obstructing your view at a sporting event.
You see what I see? Well, if you’re Oolong, you probably only see cheap items that are not from Walmart. Here’s some of the problem’s I have with this stuff:
1) Arrow is too fucking big + shitty positioning on package
You might think “But the logo is this big so that the consumer can easily spot the product is Target Brand.” That could be their intention, but really, does it need to be almost 1/4 the surface area? Judging by these pics, I’m assuming the arrow is always placed on the bottom left. Psychologists state that people read from top left to bottom right. I’m assuming the Target designers/marketing people’s creative board room meetings went something like this:
Fuck, dunno where to put the logo
Ok, put it in the bottom left since theres nothing really there
But people won’t know it’s a Target brand since no one looks bottom left
Ok then, we’ll just make the logo real big
Genius! Jane, cancel my four o’ clock. I got to go to the bank, withdraw some monies, and make it rain on this brilliant department
In fact, I’m positive that’s how Target’s marketing get things done.
2) Brick wall 90 degree angle
The arrow points up at a 45 degree angle from left to right. This then leads to a straight 90 degree line drop almost at the center at the packaging. Anybody who is anyone (not Oolong) knows that a 90 degree design element in the middle of the canvas (in this case, packaging) is more than likely to be the Nickelback of design positioning. Ordinarily people don’t mind so they consume/buy, but the people who are not consumer-zombies know that this stuff is among the top of the list of the worst things in the world. Integrate your design elements, not cause arbitrary and awkward isolation/positioning.
3) Dumbass round corners on the arrow
Really now? Soft and round-edged arrow? WTF is this, baby toys. Any rock/metal/hip-hop act that is caught using these Target branded products should be forced to do Christian rock/metal?/hip-hop.
4) Generic fonts are generic
A wise man once said, “I’m tired of these muthafucking Helvectica on the muthafucking products [sic].” I guess Target’s designers are also paid in discounts, hence the uninspired use of a Helvectica-like typeface. Also, all lower-case too? Discounted design/branding trends, I say.
To end this: I am right and Oolong has bad taste of generic brands (Safeway generic brands ftw!)